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Drubba Moments: London

PROJECT DETAILS



Titisee-Neustadt is a peaceful small town in the upper reaches of the Black Forest, which has become a favourite destination for tourists from Asia. With its idyllic lakeside position in the romantic Black Forest, many appreciate how it offers a polar opposite to their urban, industrialised lifestyle. And of course shopping is now as important a part of any German holiday as visiting Cologne Cathedral or Munich’s Hofbräuhaus beerhall. Drubba is a family-run company that started out as a kiosk offering boat rental on the Titisee in the 1950s. The company recognised the shopping trend early on and began specialising in the sale of traditional cuckoo clocks and high-end wristwatches. Today Drubba Village is a well-known name amongst Asian visitors and a popular travel destination. Drubba has relocated its watch salesroom into a new build on the lakeshore. Our task was to create a concentrated shopping experience, catering for the tight schedule of many Asian visitors, while drawing together the individual brand areas into a unified spatial concept.

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